This is an adult educators guide developed under the framework of the Piloting Artificial Intelligence for integration and prosperity trough social media marketing education – AI SMM project co-funded by the European Commission and Erasmus + Programme.

The project is inspired by the recent advancements in artificial intelligence (AI) and social media marketing (SMM) and their exponential powerl to significantly transform the lives of adults with fewer opportunities. AI technology has the capacity to enhance the effectiveness of SMM campaigns by providing highly targeted and personalized content to individuals based on their interests and preferences. This has the potential to increase engagement and reach with specific target audiences, including adults with fewer opportunities who may not have had access to traditional adult education pathways.