Challenge 1: Changemaker Story

My name is Sara Jazadziska and I’m a film director. I was born and raised In Skopje, Macedonia. I was introduced to the magic of film making at a very young age. Basically, I’ve been hanging around movie sets as far back as I can remember, soaking up knowledge about every aspect of film making. It was a place where I could be myself and express myself my way. After finishing high school, I knew that film was the career that I wanted. So, I applied and got accepted at the film academy in Shtip, where I graduated in 2018.

Getting into the film industry, I knew it was not going to be easy. There are many ups and downs which I have to fight through. I was chosen for a project for future change makers and at that point in time I had just moved to Ohrid, one of the most beautiful places in the Balkans. When I was asked to choose a subject for the project, I knew that cultural heritage was the only option for me. In some way I think Ohrid needed me, and I want to show what we have and the need to protect it. How could I spread the word around in the most efficient way? Simple – film – a medium that is very reachable and available for almost everyone, everywhere.

I’m aware of the problems that lie ahead –peoples’ close mindedness, denial of the problem and the need for a change etc., but nonetheless, problems always pop up they’ll just make everything more challenging. So, as a small advice from someone who is still figuring things out – don`t give up on your dream, never settle and prove everyone wrong, but most importantly don’t give up on yourself, because you are your own biggest obstacle.


Challenge 2: Interview

How I will change society: Sara Jazadziska

I hope that my movie will make UNESCO stay in Ohrid

Sara Jazadziska is a film worker/director aborn in Skopje in 1997. She studied film directing in Shtip, Macedonia. From a very young age, she has been involved in the film industry. Sara was selected for the project “European Youth at the frontlines of active citizenship: A Roadmap towards a collective South-North-East-West Momentum” organized by Volunteers Centre Skopje and supported by European Commission due to Erasmus + European Youth Together programme. The topic she chose was Cultural Heritage and the focus of the story – the City and Lake Ohrid.

Sara, once you found out that your project was picked what was your reaction?
– I was very happy that my project was one of the selected. It’s right up my alley, and it’ll allow me to reach out to a lot of people in my way.

What was the motivation behind the topic and Ohrid as the main point?
– I had just moved to Ohrid and this was a subject that I wanted to bring to the surface. Ohrid is a UNESCO World Heritage site, but it might lose that status soon. Losing that support and protection is a big red flag that we’re doing things wrong and at some point, it’ll come back to bite us. People should see that. We can’t be complacent.

There were a lot of different ways you could have prepared your project. Why do you think that using film as the tool to tell the story is the best option?
– First of all, film is a medium and an art form that is very close to my heart. Film as a media has the ability to reach out widely, and is able to not only tell you, but show you what is happening. Furthermore, it connects us and can push us to think outside of the box and spread our horizons.

With everything that’s going on around us right now, do you think there will be difficulties in your way?
– There always are, but we assess and manage. Life has its ups and downs, but that mustn’t stop us from our goal. It won’t always be easy.

What do you think will be the pivotal point of this project?
– The end result, of course – and that’s the message. Hopefully, this will help in some way, and it will reach a good amount people and institutions. And hopefully, just maybe, UNESCO won’t give up on us.


Challenge 3: Plan your presentation and messaging

Physical and virtual meetings

Key message: “Choose“ – because no one can do it for you. With your choice you can open people’s eyes.

Agenda: How do we save Ohrid?
Location – Ancient Theatre of Ohrid
9:30 – 12:00 PRESENTING THE PROJECT:  Sara Jazadziska – Project breakdown
12:00 – 12:30 BREAK
12:30 – 14:30 Q&A session: Sara Jazadziska – interactive discussion

Target audience: The topic of my project is for everyone because is something that people should try and follow. It`s not easy to make a difference but from the youngest to the oldest ages, they should understand that is very important to care for our cultural heritage and with that people need to start to became more aware with what is happening around them.


Challenge 4 (optional): A quote from you

Prove everyone wrong but most importantly yourself because you are your own biggest obstacle”

Sara Jazadziska is a film worker/director born In Skopje in 1997. She studied film directing in Shtip, Macedonia. From a very young age, she has been involved in the film industry. Sara was accepted for the project “European Youth at the frontlines of active citizenship” and the topic she chose was Cultural Heritage and the focus of the story – the City and Lake Ohrid.


Challenge 5: Communicating with target audiences

Attract package:
-Bigger recognition
-Growth in travel
-Tourism
-Financial growth
-Improved reputation
-Better living

Engage package:

-Surveys and polls
-Graphs
-Social media chatter
-Make it about the audience
-Points of benefits
-Urgency
-Call to action